The Effects of Morality and Positivity on Social Entrepreneurial Intention

Jeonghwan Choi, Kihwan Kim, Rob Marjerison, Bok Gyo Jeong, Sookyoung Lee, Valerie Vaccaro

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

This study investigated the dynamics of morality, positivity, and social entrepreneurial intention (SEI) of individuals. The ‘inconsistent mediation’ effects of morality and positivity were observed in relationship with SEI. The findings indicate that positive psychological capital (PsyCap) positively mediated the relationship between morality-as-cooperation (MAC) and SEI, β =.391, SE =.103, p <.001, while the direct effect of MAC on SEI was negative, β = −.174, SE =.092, p =.032. These findings can contribute to the literature on social entrepreneurial intention.

Original languageEnglish
Pages (from-to)161-181
Number of pages21
JournalJournal of Social Entrepreneurship
Volume15
Issue number1
DOIs
StatePublished - 2024

Keywords

  • morality
  • morality-as-cooperation (MAC
  • positive psychological capital (PsyCap)
  • social entrepreneurial intention
  • Social entrepreneurship

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