Bridging the Gap: The Sentiment of User Reviews and 5-Star Ratings

Maliha Haider, Bin Hu, Daehan Kwak

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Customer reviews, encompassing both textual descriptions and star ratings, offer valuable insights into customer satisfaction with products and services. While sentiment analysis tools determine whether text is positive, negative, or neutral, their output often differs from the nuanced evaluations conveyed by user-provided star ratings. This mismatch poses a challenge when attempting to correlate sentiment analysis results with traditional star rating systems. This study aims to investigate the correlation between the sentiment in text reviews and their corresponding numeric star ratings. By examining the alignment between these two, we assess whether the sentiment of text reviews accurately resembles the corresponding user-assigned star ratings. Additionally, this research focuses on developing machine learning models to predict star ratings from textual reviews, offering a valuable tool for products or businesses on platforms that lack native rating systems.

Original languageEnglish
Title of host publicationArtificial Intelligence and Applications - 26th International Conference, ICAI 2024, Held as Part of the World Congress in Computer Science, Computer Engineering and Applied Computing, CSCE 2024, Revised Selected Papers
EditorsHamid R. Arabnia, Leonidas Deligiannidis, Soheyla Amirian, Farzan Shenavarmasouleh, Farid Ghareh Mohammadi, David de la Fuente
PublisherSpringer Science and Business Media Deutschland GmbH
Pages241-252
Number of pages12
ISBN (Print)9783031866227
DOIs
StatePublished - 2025
Event26th International Conference on Artificial Intelligence and Applications, ICAI 2024, held as part of the World Congress in Computer Science, Computer Engineering and Applied Computing, CSCE 2024 - Las Vegas, United States
Duration: 22 Jul 202425 Jul 2024

Publication series

NameCommunications in Computer and Information Science
Volume2252 CCIS
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference26th International Conference on Artificial Intelligence and Applications, ICAI 2024, held as part of the World Congress in Computer Science, Computer Engineering and Applied Computing, CSCE 2024
Country/TerritoryUnited States
CityLas Vegas
Period22/07/2425/07/24

Keywords

  • Machine Learning
  • Natural Language Processing
  • Pearson Correlation
  • Sentiment Analysis
  • Star Rating Prediction

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