Assessment of Static and Dynamic Image Presentation for User Cognition and Understanding

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

The internet supports users who want to locate information with minimal search while remaining engaged. Using a graphical approach for data presentation supports both information and engagement, but it is unknown if static or dynamic graphical display improves cognitive function. Both displays provide information to the viewer, but they are different in functionality and implementation. Static images are still images represented as a PNG, JPEG or PDF, without hidden layers and interactivity. In contrast, dynamic or Scalable Vector Graphics (SVG) images have more flexibility, and different approaches can support interaction with the image. Layers can be hidden which can be revealed by the viewer. Dynamic images hold data that tell the same story but from different viewpoints. In this research, pandemic data including case rate, vaccination rate, and mortality rate data for different states is used. The scope of the data remains the same, with the values varying based on the geographic region or state. The research investigates the effectiveness of interactive visuals to improve cognitive function. Two images, one static and one dynamic, were sequentially presented to viewers, followed by a series of questions after each image to test the user’s cognition. The analyzed responses to the questions conclude whether the dynamic image improved cognition when compared to the static image. The research showed that users preferred dynamic images by a factor of 2 to 1, with the users preferring the interactivity of the image. Further research will fully determine changes in user cognition and understanding.

Original languageEnglish
Title of host publicationHCI International 2022 - Late Breaking Papers. Design, User Experience and Interaction - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings
EditorsMasaaki Kurosu, Sakae Yamamoto, Hirohiko Mori, Marcelo M. Soares, Elizabeth Rosenzweig, Aaron Marcus, Pei-Luen Patrick Rau, Don Harris, Wen-Chin Li
PublisherSpringer Science and Business Media Deutschland GmbH
Pages450-459
Number of pages10
ISBN (Print)9783031176142
DOIs
StatePublished - 2022
Event24th International Conference on Human-Computer Interaction, HCII 2022 - Virtual, Online
Duration: 26 Jun 20221 Jul 2022

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume13516 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference24th International Conference on Human-Computer Interaction, HCII 2022
CityVirtual, Online
Period26/06/221/07/22

Keywords

  • Cognitive function
  • Data visualization
  • Usability

Fingerprint

Dive into the research topics of 'Assessment of Static and Dynamic Image Presentation for User Cognition and Understanding'. Together they form a unique fingerprint.

Cite this